Digital Hit Makers

From Infomercial to Billion Dollar Brand Written By Elisabeth Pritchett, CEO and Founder of IntelliVision, Inc. www.InfomercialHitMakers.com Cracking the Branding Code: Many traditional advertising agencies require budgets that rival those of small countries and would like their clients to believe there is one way, and one way only to build a “real brand”. And with those gargantuan budgets they can run flashy Super Bowl ads that cost millions of dollars for 30 seconds, and blanket the airwaves with brands we already know all about…. But the thing they know very little about is how to take a product with zero consumer awareness, no retail distribution, and a budget so small it wouldn’t pay for their catering and turn it into a brand. (I can say this with confidence because I once was an executive producer for one of those big agencies). Maybe you have heard of these products… Proactive Solution, The Snuggie, OxyClean, Ginsu Knifes, Hooked on Phonics… ShamWow, Total Gym, Bowfle...

Infomercials 101 Written By Elisabeth Pritchett, CEO and Founder of IntelliVision, Inc. What is DRTV? DRTV stands for Direct Response Television, which is synonymous for what most people call “infomercials”. It’s any television advertising that asks the viewer to take an immediate action, whether that is to order a product, visit a website, or call a toll free number for more information. It’s advertising that is eliciting a specific and direct response from the viewer and that’s what we do here at IntelliVision. We get the viewer, the consumer, and your potential customers to take action. We generate a direct response from the viewer as a result of seeing your ad. Brief History of Time Do you remember when TV ended each night? At around 1 am or so they would play the national anthem, show the American flag waving and then TV programming was OVER until the morning. Now if you’re too young to have any idea what I am talking about than this sounds like lunacy. But never the l...