Digital Hit Makers

Top 10 Reasons Infomercials Fail Written By Elisabeth Pritchett, CEO and Founder of IntelliVision, Inc. Let me start by saying there are more than 10 reasons infomercials and short form spots fail. However, I wanted to outline some of the clearly avoidable (and- not-always-so-obvious) pitfalls where we see many product owners and companies stumble through this processes. So, even if you’re already a savvy marketer, this article will serve to reinforce your genius or surprise even you. # 10 Dentists Performing Brain Surgery Mistake: Not hiring infomercial expert & underestimating the need and value of a specialist. Now that sounds ridiculous! Who in their right mind would let a dentist perform brain surgery? But, they’re both doctors. They both went to medical school. They both have some of the same equipment. And even though you might save a little money if you let the dentist do it… it’s just not worth it. Why? Because they have totally different specialties! And the s...